How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 22:09
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
Costco's New Food Court Item Has Customers Divided: 'It's Offensive' - Delish
Place
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
People
Michaels completes acquisition of Joann’s intellectual property and fan-favorite labels - Boston.com
Product
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Price
Redefining physics to roll a ball vertically - Phys.org
Processes
Good marketing is doing this well.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
We’re About To Talk To Dolphins… But Are We Ready To Hear The Truth? - The Daily Galaxy